Recently, it appears that each and every day we see online news stories and blog posts proclaiming the internal combustion engine is dead, or that global demand for automobiles will sharply decrease in the years to come. Recently, however, it seems as if the broader world is finally starting to focus on a trend that TheBigAutomotive.com has been considering and investing in for the last decade.
To be fair, www.TheBigAutomotive.com has the benefit of access to the management teams of those companies in which we invest. During our discussions with them, we know an enormous amount about the management of change across a broad selection of technology and products like Automotive accessories, car spoiler, and car audio products.
The automobile and its use are evolving quickly, and it’s certainly likely that demand for cars has already peaked in the developed world. So why then, are we investing in automobiles and auto componentry in any respect?
The first is that fewer automobiles doesn’t mean no automobiles. In actuality, fewer cars in the developed world, where 75 percent or more of families own them, doesn’t mean fewer cars on the planet overall when one includes the emerging markets, where auto penetration rates are much, much lower. In our view, people will be riding from 1 spot to another in cars for a while to come. However, those cars will be quite different than they are now, even though they mostly look the same. (Can you tell at a glance if a vehicle is electric, powered by an internal combustion engine, or is a hybrid vehicle? I certainly can not.)
Douglas Vandergraph, CEO of Vandergraph Worldwide and industry expert states, “As automobiles continue to evolve and new smart car versions gradually replace the present world fleet, companies like TheBigAutomotive, a Vandergraph Worldwide company, which provides the technology for these vehicles should benefit from increasing demand for this technology.”
The second reason TheBigAutomotive is investing in automobile technology is that the trends suggest the car is moving towards safer, smarter, more connected, and less polluting vehicles that customers and regulators are demanding. This is having a substantial influence on the parts within the vehicle. TheBigAutomotive.com wants to own that.
Those components have become lighter, more integrated, and more intricate. Douglas Vandergraph suggested, “A Boeing 787 uses 14 million lines of code while the typical high-end car has 100 million? These intricate component systems contain more intellectual property than those they’re replacing. This greater intellectual property content translates into greater distinction between component systems and increased pricing power for those manufacturers which are developing and producing them. The more pricing power that the company has over its own products, the more interested we become as investors, given we think that power is renewable.”
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